About Groundwork

American healthcare is built to extract wealth from working businesses and deliver it to shareholders. It does not exist to keep your employees healthy. Every year, your premiums increase while the actual coverage your team receives gets worse.

Your employees pay more out of pocket, causing them to avoid going to the doctor altogether. Meanwhile, traditional insurance carriers continue to report record profits because the system is functioning exactly as it was designed to function.

The insurance industry actively protects this status quo. Most brokers make a comfortable living selling you the exact same fully insured plans year after year, giving them no financial incentive to show you a different path.

We decided to step out of that machine. Groundwork is a network of idealistic brokers and consultants who know exactly how the industry operates from the inside. We have seen where the money goes, and we are now staking our careers on a fundamentally different model. We are taking this leap of faith because accepting the current standard is no longer an option.

The tools to fix this crisis already exist in the market. We replace traditional insurance with cooperative health plans, self-funded models, and direct primary care. These solutions are no longer reserved solely for massive corporations. They are built and ready for midsized businesses right now.

The barrier is no longer a lack of viable options, but rather a lack of broad adoption. These new models require a dedicated bridge to reach the employers who need them most. Our industry created this problem by pushing extractive plans for decades, which means brokers must be the ones to dismantle it. It is time to opt out of a broken system, and we are here to show you the way out.